Privacy Policy

Last Updated: 24 November 2025

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1. Introduction

Ti22 Strategies Ltd ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://ti22strategies.com and use our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the practices described in this policy, please do not use our website.

2. Company Information

Company Name: Ti22 Strategies Ltd
Registered Office: 128 City Road, London, England, EC1V 2NX
Email: info@ti22strategies.com

Ti22 Strategies Ltd is registered in England and Wales and operates in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

3. Information We Collect

3.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Email Address: When you subscribe to our newsletter via Substack
  • Contact Information: Name, email, company name, and message when you use our contact form
  • Communication Data: Any correspondence you send to us

3.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

  • Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
  • Device Information: IP address, browser type, operating system, device type
  • Location Data: General geographic location based on IP address
  • Analytics Data: Collected via Google Analytics and Vercel Analytics

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our website
  • To send you newsletters and marketing communications (with your consent)
  • To respond to your inquiries and provide customer support
  • To analyze website usage and improve our services
  • To detect, prevent, and address technical issues and security threats
  • To comply with legal obligations

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal bases:

  • Consent: When you subscribe to our newsletter or agree to cookies
  • Legitimate Interests: For website analytics and security purposes
  • Contractual Necessity: To respond to your inquiries and provide requested services
  • Legal Obligation: To comply with applicable laws and regulations

6. Third-Party Services

We use the following third-party services that may collect and process your data:

6.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies and collects data such as IP addresses, page views, and session duration. This data is processed by Google in accordance with their Privacy Policy. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6.2 Vercel Analytics

Our website is hosted on Vercel, which provides analytics services. Vercel Analytics collects anonymized usage data to help us understand website performance. For more information, see Vercel's Privacy Policy.

6.3 Substack

We use Substack to manage our newsletter subscriptions. When you subscribe, your email address is stored and processed by Substack in accordance with their Privacy Policy. You can unsubscribe at any time using the link provided in our newsletters. For more information, see Substack's Privacy Policy.

6.4 WordPress

Our blog content is hosted on WordPress. WordPress may collect certain data when you visit blog pages. For more information, see the privacy policy of the WordPress hosting provider.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device.

Types of cookies we use:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Used to understand how visitors interact with our website (Google Analytics, Vercel Analytics)
  • Functional Cookies: Remember your preferences and settings

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Newsletter Subscriptions: Until you unsubscribe or request deletion
  • Contact Form Submissions: For up to 3 years after your last interaction
  • Analytics Data: Aggregated and anonymized data may be retained indefinitely

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Receive your data in a structured, commonly used format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@ti22strategies.com.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

11. International Data Transfers

Some of our third-party service providers (Google, Vercel, Substack) are located outside the UK/EEA. When we transfer your data to these providers, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

12. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Ti22 Strategies Ltd
128 City Road
London, England
EC1V 2NX
Email: info@ti22strategies.com

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. Visit ico.org.uk for more information.